# COMPETITIVE-OFFER-GAP · Invoice $6 · 2026-10-28

**Reinforce:** [OFFER-FIX.md](OFFER-FIX.md) — after (or before) warm volume, sharpen **outcome title / chase promise**, not the template SEO dump.

## One-liner (2026-10-28 ~18:20 deepen)
Title chase is LIVE. Next gap is **deliverable honesty**: late-pay ICP competitors sell **soft→firm chase scripts** ($7–$39). Our $6 wedge must explicitly sell the **Friday who-to-chase decision surface** (aging → sorted chase list) — do **not** fake a script pack with chase verbs, and do **not** keep the first screen as a tab inventory.

## Deliverable alignment shipped (2026-10-28 ~18:38)
Paid `Freelancer-Invoice-Tracker-v1.xlsx` **Start Here** now leads with Friday who-to-chase (Invoice Log / Aging → sort Days Overdue / aging buckets), then setup/print steps. Explicit disclaimer: **not** a soft→firm email-script pack. Aging sheet header clarified. File copies refreshed under sidehustle `invoice-sheet-v1/` + `gumroad-uploads/`. Gumroad product **file** re-upload still needs seller session if LIVE file must match; desc paste attempted in parallel by sibling loop.

## Public comps (fetched 2026-10-28)
| Offer | $ | Lead verb / buy point |
|-------|---|------------------------|
| [Solvary invoice-register](https://solvary.gumroad.com/l/invoice-register) | 17 | Overdue **Chaser** / CHASE NOW |
| [Nydaymuse Ops workbook](https://nydaymuse.gumroad.com/l/ggnfxs) | 12 | Collected vs overdue + next action |
| [Nydaymuse Notion Chase Board](https://nydaymuse.gumroad.com/l/xvbpjp) | 12 | Next nudge + promised pay date |
| [efrenduque Chase System](https://efrenduque.gumroad.com/l/freelance-invoice-chase-system) | 39 | Soft→firm **scripts** + tone ladder + tracker |
| [nicopop Late Payment Kit](https://nicopop.gumroad.com/l/freelancer-late-payment-follow-up-kit) | 7 | 7-stage follow-up + **10 email templates** |
| [mcapoccia Chase Kit](https://mcapoccia.gumroad.com/l/qksxgw) | 27 | Overdue chase emails + aging tracker |
| [nivbeeri Get Paid Kit](https://nivbeeri.gumroad.com/l/jdaevv) | 12+ | Contract + **12 payment scripts** + tracker |
| Notion free payment trackers | 0 | Who still owes |

## Gap history
1. **Title gap (closed LIVE ~18:08):** was SEO “Google Sheets Invoice Template” → now **Who to Chase This Friday…**
2. **Deliverable gap (Start Here closed ~18:38; Gumroad “What you get” paste parallel):** paid `.xlsx` Start Here now leads Friday chase decision (not tab inventory) + no-scripts disclaimer. Listing “What you get” bullets still need LIVE paste if not yet applied.

## Paste (Gumroad Invoice) — title LIVE; description lead next
- **Title (LIVE):** Who to Chase This Friday — Freelance Invoice Aging Tracker (Google Sheets & Excel)
- **First line (LIVE):** Clients already invoiced you — cash still isn’t in. Sort by days overdue, chase the late ones this Friday first, then print the next invoice from the same sheet.
- **Replace “What you get” lead bullets with (paste-ready):**
  1. **Friday chase list** — Invoice Log sorted by days overdue + aging buckets (current / 1–30 / 31–60 / 60+) so you know who to chase first.
  2. **Status without five tabs** — Paid / Due / Overdue on each invoice row; Dashboard totals outstanding + overdue.
  3. **Print the next invoice** from the same workbook after you clear the chase queue.
  4. Then name the sheets (Start Here, Settings, Clients, Line Items, Invoice Log, Invoice, Dashboard) as the delivery vehicle — secondary, not the hook.
- **Honest wedge line (add under first line):** Not a soft→firm email-script pack (those kits run $7–$39). This $6 sheet is the **who-to-chase-this-Friday** decision surface for invoices you already sent.
- **Price:** $6 unchanged

## ICP note for the 20-convo gate
Only count conversations with people who have **real late-pay / AR chase pain**. Builder/classmate “support my launch” chats do not count.

Practice pack: sidehustle `competitive-deliverable-gap-v1/` (+ earlier `competitive-offer-gap-v1/`).